The blimp gets you looked at. Whether anyone can read it is a design question, and it is the one most people get wrong.
Three words, maybe four
At 120 feet, seen from a moving car, you have about two seconds of attention and a surface that is moving slightly.
That is enough for a name. It is not enough for a name, a tagline, a phone number and a website. Every extra element makes the important one smaller.
The blimps that work carry a business name and nothing else. The ones that disappoint carry a paragraph.
Contrast beats colour
Dark on light or light on dark. That is the whole rule.
Against a bright sky your blimp is effectively backlit, which flattens mid-tones badly. Two similar colours that look distinct on a screen will merge at distance. Red on dark blue is a common and expensive mistake.
We print full colour on both sides and reproduce nearly any graphic, so the constraint is not our printing. It is physics and eyesight.
Heavy type, no fine detail
Use a bold weight. Thin and elegant becomes invisible at distance.
Avoid fine outlines, drop shadows, thin script and small registration marks. They will either vanish or turn to mush, and neither looks like the brand you approved on a monitor.
When you send artwork we will tell you honestly how it will reproduce at thirteen feet, before production starts. That is what the proof step is for.
What to send
Whatever file your sign company or printer already uses. If it works for signage it will almost certainly work here.
Production runs three to seven days from **proof approval**, then two to five business days shipping. Printing both sides is included in the $1,526.
Ask for a quote. Call 1-800-791-1445 or email [email protected] and tell us the size and whether you want it printed.
More at blimpsforsale.com.